Thursday, April 7, 2011

Chapter 11

1. What is your earliest recollection of watching a television commercial? Do you have a favorite ad? A most-despised ad? What is it about these ads that you particularly like or dislike?
 
I can not recall my earliest recollection of watching a television commercial. I am assuming it was at a pretty young age since I grew up watching cartoons and children shows. I do remember a lot of toy commercials like Barbie and other types of commercials that would appeal to the young viewer. I think my favorite television ad would have to be the recent "Pass it On" commercials that invite the viewers to "do the right thing" and live life to the fullest. My most despised television ad would have to be the commercials that advertise Viagra and products such as that. I believe that those types of commercials are unacceptable to be on television. There are young viewers that do not need to be exposed to commercials such as that.
 
4. Should advertising aimed at children be regulated? Support your response.
 
Yes. Most definitely. I feel that anything aimed at children should be regulated. A child's brain is like a sponge. Anything they see on television they believe as truth. Advertisements that are aimed at children should be age appropriate and should be appropriate in a parent's eyes. The last thing a company needs is an angry parent upset over what their child saw on television. I believe it is in a company's best interests to regulate what they put on television if they are trying to reach children viewers. Children control their parents spending when it comes to toys so companies should be sure the ads for their products are acceptable.

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